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... just-food's research round-up by: just-food research team | 1 june 2011 our latest reports include look at opportunities in confectionerythis week's batch of reports from our research store includes a look at the opportunities in the global confectionery sector, a breakdown of the top ten trends driving nutrition and health in 2011 - and an analysis of the salient trends in the us food and drink industry ... 10 key trends in food, nutrition & health 2011this is the food and beverage industry’s most important guide to the business trends in nutrition and health ... exercise and sports nutrition: consumer trends and product opportunitiesthe sports nutrition market is benefitting from a rising global awareness of the importance of exercise ... this report utilises data from a consumer insight survey to identify the drivers of sports nutrition consumption and the key factors that will impact this market going forward

... exercise and sports nutrition: consumer trends and product opportunitiesthe sports nutrition market is benefitting from a rising global awareness of the importance of exercise, which has fostered distinct consumer segments ... this report utilises data from a global consumer insight survey to identify the drivers of sports nutrition consumption and the key factors that will impact this market in the future

... exercise and sports nutrition: consumer trends and product opportunitiesthe sports nutrition market is benefiting from a rising global awareness of the importance of exercise ... this report utilises data from a consumer insight survey to identify the drivers of sports nutrition consumption and the key factors that will impact this market going forward

... irish cheese maker glanbia has added to its burgeoning nutrition business with the acquisition of us performance nutrition firm bio-engineered supplements and nutrition ... bsn, a sports nutrition business, is a "pioneer" in pre-workout powders, glanbia said ... john moloney, glanbia's managing director, said the irish group had built "a market leading, scale position" in global sports nutrition since it bought us group optimum nutrition in 2008 - and he labelled bsn was "an excellent strategic fit" with the company

... glaxosmithkline (gsk) has bought uk functional food firm maxinutrition for around £162m, to secure a presence in the protein-based sports nutrition market ... gsk describes maxinutrition as europe’s largest sports nutrition company by market share: it has achieved sales growth of around 21% over the last three years, and sales of around £36m for 2009/10 ... consumer healthcare president, gsk, john clarke said: “this deal will give gsk a strong presence in the fast developing protein-based sports nutrition market, appealing across a broad spectrum of consumers, from elite athletes to sports participants and those seeking additional nutritional supplementation ... ” peter boddy, ceo, maxinutrition ceo peter boddy said: “maxinutrition is a fast growing, focused sports nutrition business with excellent growth prospects and a strong management team – it’s a natural fit for gsk ... ” maxinutrition has been revamping its product range to cater for more mainstream appeal within the sports nutrition category, and recent product launches include finesse active nutrient and antioxidant tablets for women that incorporate functional cherry extracts

... adm cocoa is stressing the muscle recovery advantages of chocolate milk as it pioneers the application of its cocoa powders in dairy-based sports recovery beverages ... mintel predicted in a june report that the western european market for sports drinks will grow by 4 per cent a year until 2014, and as it strives to capitalise on this trend adm is touting the benefits of its cocoa powder in chocolate-flavoured dairy beverages, as an alternative to “sugar-rich commercial sports recovery drinks” ... com: “while it is not new for adm to produce ingredients used in sport drinks, the application of cocoa in dairy-based sports recovery drinks is new ... “as a result of recent research on chocolate milk as an effective sports recovery drink, our customers are looking for innovative cocoa solutions in order to tap into this new market ... ” heemskerk said that, given increased consumer awareness about the importance of sports recovery, sector growth meant adm was “seeing more interest from our customers in providing consumers with dairy-based chocolate flavour sports recovery drinks” ... entitled ‘chocolate milk as a post-exercise recovery aid’, published in the international journal of sports nutrition and exercise metabolism ... ” other marketing advantages stressed by adm include underlining chocolate milk’s status as a rich calcium source and its “performance” benefits as a carbohydrate-rich product, while the firm said it is also exploring use of d21mc that adm as a flavour-masking ingredient in other protein-rich sports recovery drinks

... carbery has received positive feedback on the sensory properties of its optipep sn hydrolysed whey protein in consumer research involving serious sports enthusiasts and users of sports nutrition products ... the taste, aftertaste, aroma and mouthfeel of protein ingredients used in high protein-containing products has become a major preoccupation for ingredients firms, as the market has grown and more casual sportspeople are using sports products and expecting them to give a pleasant experience as well as a nutritional boost ... carbery commissioned an in-depth survey involving 300 serious sports enthusiasts in the netherlands, aged between 26 and 36 years

... manufacturers of sports nutrition products such as whey-based beverages are missing out on a potentially huge mainstream market, according to uk ingredients firm volac ... the firm has published a new report called ‘new opportunities in the sports drink category’, which surveyed interest in whey protein exercise products for recovery purposes amongst 1,001 consumers engaging in 'moderate exercise' ... yet neville says “there is some work to be done in educating consumers about the link between protein and exercise recovery” since 47% of respondents saw muscle strength and development as the key benefit of a protein-based sports nutrition product ... image problems despite 24% of those surveyed expressing interest in whey protein sports nutrition products, it says something for their image problems (too macho and niche) that 72% remained either ‘not interested’ or ‘not at all interested’ ... sports nutrition is a massive growth category, yet remains a small sector, only worth £250m in the uk, noted one delegate at the event: “we’ve spoken all day about sports nutrition, but perhaps ‘sports’ presents the wrong image and we should talk instead about ‘activity’ in general

... industry members said they were reevaluating the available evidence and ways of presenting it to the european union nutrition and health claim process, which they said had become a lot clearer since protein and whey protein dossiers were submitted in 2007 ... “over the last 3 years, however, a vast amount of positive evidence has emerged on the independent role of whey protein and more is due to be published,” said suzane leser, nutrition manager in lifestyle ingredients at uk-based protein supplier, volac, and vice chair of the european specialist sports nutrition alliance (essna) ... " efsa verdicts on whey and whey protein in two opinions relating to a host of dossiers efsa’s panel on dietetic products, nutrition and allergies (nda) rejected a slew of protein and whey claims including those around satiety, endurance and recovery ... the findings, if authorised by the european commission and member states, present a major problem to the whey industry that does so much of its business in sports nutrition and weigh management markets

... colorado-based musclepharma said that its products are created through a six-stage research protocol and field tested by more than 100 professional athletes from various sports including the nfl, mma, and mlb